- EMPOWERING INVESTORS THROUGH
Automobile Dealership Investments
If you would like information about investing in Prime Dealer Equity Fund, please submit your information below.

- ABOUT US
Welcome to Prime Dealer Equity Fund, LLC
Coleman Automotive currently owns and operates car dealerships in Spirit Lake and Estherville, Iowa. In less than a year, these dealerships have become highly profitable. Prime Dealership Equity Fund has been formed to partner with Coleman Automotive to fund the acquisition of other car dealerships across the U.S. to employ the same operational philosophies as have been employed here. This presents a significant opportunity to selectively acquire dealerships with high profit potential. The fund will provide capital to co-invest with Coleman Automotive with a goal of rapid repayment of investment capital back to the fund and rapid expansion by acquiring dealerships with high profit potential.



















- APPROACH
Our Approach
The fund will invest with Coleman Automotive to fund acquisitions of new car dealerships. This co-investment approach with an experienced operator provides Prime Dealership Equity Fund a path to acquiring top dealerships across the country, with a target of 50 dealership rooftops over the next five years.
- OUR TEAM
Dealership Operation Team
Our team of seasoned professionals brings unparalleled expertise and dedication to the automotive investment sector.

KYLE COLEMAN
CEO
Over 20 years of experience in the retail automotive industry and finance. Mr. Coleman is the CEO and majority owner of Coleman Automotive Group LLC. He has been the General Manager of multiple new car dealerships, consistently exceeding industry performance metrics. Mr. Coleman has a proven track record of acquiring, turning around, and optimizing automotive dealerships to perform above industry standards. He has also developed a talented team ready to relocate and take on key roles within dealerships that Coleman Automotive intends to optimize.
Through Mr. Coleman’s extensive industry relationships, he has built channels for proprietary deal flow within the automotive dealership and retail industry. The fund manager believes it enjoys a competitive advantage due to these proprietary deal flow channels.

RALPH MARCUCCILLI
GENERAL PARTNER
Seasoned executive and investor with a strong track record of leadership in the banking, financial technology, and investing. With a career spanning over three decades, Ralph has been at the forefront of leveraging automation and cutting-edge technology to transform business. His expertise in developing user-centric, technology-driven solutions has helped organizations streamline operations, enhance customer experiences, and drive growth.
Ralph is deeply committed to fostering innovation across all of the industries he spans, empowering organizations to adapt to the rapidly evolving technological landscape, and championing advancements that redefine the investment strategies.
- OPPORTUNITY
Investment Opportunity
Why Car Dealership?
Car dealerships in the United States operate under tight restrictions imposed by state laws and limitations set by manufacturers. As many privately held dealerships have been passed down over multiple generations, some reach the point where there are no family members to continue the legacy. This presents an opportunity for Coleman Automotive to acquire dealerships with significant profit potential. Deep industry relationships place Coleman and Prime Fund in a strong position to acquire a record number of these dealership franchises.
Key Benifits for Investors
Investing in car dealerships through the Prime Dealer Equity Fund provides a unique opportunity for accredited investors to participate in a profitable and stable sector. The fund offers a preferred equity structure that ensures priority repayment of their investment before any other distributions, targeting an 8% annual return with full capital repayment projected within five years. Post-repayment, investors retain a 35% equity stake, enabling continued participation in the dealership’s profits. Through a strategic co-investment with Coleman Automotive Group, the fund leverages proven dealership management expertise to maximize returns and long-term income potential. This structure provides stability and attractive upside for accredited investors seeking sustained profitability in the automotive dealership sector.
Who Should Invest?
The fund only accepts accredited investors with a minimum $250,000 investment. Accredited investors are defined as individuals with over $200,000 annual income (or $300,000 if joint) for the last two years and a reasonable expectation that income will continue at that level. Detailed qualifications must be confirmed.
- FAQ’s
Have Any Questions?
What is Prime Dealer Equity Fund's primary business focus?
Investing in new car dealerships across the United States.
Will I know which car dealerships the fund is part owner of?
Yes, each individual fund will have one or more specific car dealerships that it is invested in. These dealerships will be known to you.
Do investors get a discount on buying a new car?
Yes, investors are allowed to purchase one car per year at dealer cost from the dealership they are an investor in.
What are the company's growth plans for the future?
Coleman Automotive aims to grow rapidly, targeting 50 dealership rooftops by 2030. The current fund will be investing in one or a few dealerships. This information is available in the Private Placement Memorandum.
What kind of return can I expect?
Fund investment details are found in the Private Placement Memorandum, which is available after an investor has been qualified.
Can I invest through a Corporation, LLC, or Trust?
Yes, Prime can accept investments from various types of entities. The entity must meet the accredited investor requirements for that type of entity.
Can I invest through an IRA or 401k?
In many cases, investments can be made from a 401k, Traditional IRAs, Roth IRAs, and Self-Directed IRAs. This depends on the custodian of your account. For specific questions about 401k or IRA eligibility, request information on the form above.
How often can I see updates on the fund?
The fund uses an investment portal that is updated monthly so you can track the performance of the dealership and be informed of upcoming disbursements to investors.

